Arc’teryx

Fishing is evolving, and Arc’teryx is leading the way. No longer just for old-timers in camo or competitive bass anglers, fishing has become a modern pursuit of patience, precision, and endurance. Yet, today’s fishing apparel lacks the technical innovation, performance, and modern aesthetics that today’s outdoor athletes expect.

The Psaras line changes that.

Bringing alpine-tested durability to the water, Psaras isn’t just built for fishing; it’s built for survival. With waterproof, windproof, and breathable designs, it delivers the same technical excellence and minimalist aesthetic that has made Arc’teryx a staple in both performance and fashion.

But this campaign is more than just product innovation; it’s about reshaping the culture of fishing. Through high-profile events, exclusive collaborations, and immersive storytelling, Arc’teryx isn’t just entering the fishing world—it’s redefining it.

This conceptual campaign envisions a new era of modern fishing, where performance, design, and culture converge.

Audience

The Psaras line targets two key groups: seasoned outdoor athletes who already trust Arc’teryx and see fishing as an extension of their backcountry pursuits, and a new generation of anglers drawn to the sport for its solitude, skill, and connection to nature. These modern fishermen value high-performance gear that blends function, durability, and minimalist design, offering an alternative to traditional fishing apparel.

Insight

Fishing is no longer just a hobby—it’s a test of endurance, adaptability, and technical skill.

Arc’teryx enters the market not as an outsider, but as an innovator—applying its alpine-tested engineering to an equally demanding environment: the water.

For today’s anglers, the right gear isn’t just a bonus—it’s the difference between staying out and heading home. Arc'teryx understands this because it has always been built for those who refuse to quit when conditions turn.

Manifesto

For those whose only line they follow is the one they cast.

For the known adventurer seeking a new pursuit.

Where water meets the unknown, Arc’teryx sets a new standard.

Derived from the Greek word for fisherman, Psaras is built for those who thrive in the wild. Where patience, precision, and resilience define both the sport and those who push its limits. Arc’teryx Fishing is designed for the relentless angler. The ones who pursue shifting tides, withstand the elements, and go head first into the eye of the storm.

Tested by professionals and engineered for extremes, this gear doesn’t just protect against nature, it works with it. Lightweight, breathable, and built with the same alpine-tested durability trusted by mountaineers, our waterproof and windproof designs are made to perform in the most demanding conditions on Earth.

And just like every Arc’teryx piece, Psaras is built with a sleek, minimalist aesthetic that transitions seamlessly from the water to the world beyond. Performance and design, without compromise.

Fishing isn’t a hobby; it’s survival, obsession, and instinct.

Psaras by Arc’teryx. Built to endure.